Read Articles:


 Is Your Marketing Plan Ready for an Update?

 5 Reasons NOT To Have a Marketing Plan

 Direct Mail Marketing: Is It Your Choice?

 The Key to Successful Marketing

 Top Three Internet Marketing Two-Tier Affiliate Programs

  Looking for the most informative assistance concern...

  After the most informative assistance pertaining to...

 Is A Marketing Plan The Same Thing As A Communications Plan?

 Is Telemarketing Effective?

 Aggressive Internet Marketing Made Possible

 Pay Per Click and Search Engine Optimization – A Perfect ...

 What Is eMarketing? - A New Discipline Is Evolving

 Sales Marketing

 The Surest Way to Boost Sales

 Tool Talk: All About Internet Marketing Tools

 Good Marketing is Like a Bad Habit

 Short Term vs Long Term Marketing

 E-marketing Strategy: 7 Dimensions To Consider (The E-mar...

 What Does Your Logo Color Say About Your Business?

 The 7 -- no 8 -- Deadly Sins Of Marketing

 Improve Your Marketing Results With These Simple Steps

 Direct Response Marketing

 What's The Difference Between Marketing And Advertising?

 Advertising Marketing Online

 Are You Sabotaging Your Marketing Success?

 Marketing Through Mobile Marketing

 Viral Marketing has Left the Building

 17 Important Points To Consider Before You Hire A Law Mar...

 Using a Marketing Calendar Template

 Best Internet Marketing Solutions Without Overspending

 POSTCARD: THE NEXT BIG THING

 6 Article Marketing Smarts: How To Get More Reprints And ...

 Using Effective Website Marketing Tools

 My Marketing Budget Is Small. How Can I Make The Most Of It?

 Are You Guilty Of Interruption Marketing?

 What Market Research will tell you

 Why You Need A Marketing Plan To Achieve Ultimate Success

 Determining Marketing Effectiveness Even If You Didn't Track

 Bencivenga, Halbert And Lok: The 3 Greatest Copywriters I...

 Micropersuasion - Get The Biggest Bang For Your Small Bus...

More Article Pages 1 - 2 - 3 - 4

 

eMarketing Basics
 by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

· Home Improvement - How to Design a Kitchen

· Accountant - How Small Businesses can Benefit From a CPA

· Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.



©2005 - All Rights Reserved