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Trader Electronic Media Takes a Vacation
by: Brooke Garrity
Norfolk, VA ĖHaving successfully developed niche advertising for every type of industry from homes to boats to jobs, Trader Electronic Media and Trader Publishing Company are now taking on the travel industry with their three vacation dedicated sites:, and

With ferocious competition already dominating the travel industry, Trader has developed their new businesses with a different angle in mind. Rather than adding yet another third-party booking engine to the endless list of Expedia, Orbitz and Travelocity, Traderís new businesses are portal sites. Designed to usher vacationers directly to the advertising propertyís own website or through direct phone calls, Trader hopes to offer advertiserís and vacationers new ways to book their vacations.

For vacationers searching the Internet for hotel deals Trader offers provides travelers with a user-friendly way to browse over 11,000 hotel and motel listings and easily navigate the detailed results. Travelers can search all over the United States and Canada for discounted hotels and motels. Rather than booking online through, you will search your options and then link directly to the hotel of your choice to make your reservation. Eliminating the third-party booking allows and the hotels to offer travelers more rooms at better prices!

Tapping an untouched industry, Trader launched as the premier online solution for locating vacation rental homes and properties. The website offers information on thousands of vacation rental houses in popular U.S. destinations ranging from the Outer Banks of North Carolina to Lake Tahoe. With its comprehensive database, user-friendly and technologically advanced site, offers a one-stop shopping for travelers, vacation property owners and Brokers.

In August of this year, Trader launched a website devoted to connecting travelers to unbeatable vacation package deals to resorts across the nation. Connecting travelers directly to the vacation package deals eliminates the middleman, allowing travelers to find more reasonable offers. The site also features lodging, complimentary tickets to nearby events or attractions and perks such as free meals or cash certificates.

As subsidiaries of Trader Publishing Company, the nationís largest publisher of photo-classified publications,, and are parts of a network of over 15 websites including, and, all accessible at Trader also publishes 680 classified ad publications, which reach 80 percent of the U.S. population. These publications serve over 175 major markets and are distributed at approximately 360,000 points nationwide with a combined circulation exceeding 9 million per week. Such publications include Auto Trader, Boat Trader, Walnecks, Parenthood, For Rent and Employment Guide magazines., and are all featured in these publications as well as on the numerous Trader websites.


About the Author

Brooke Garrity is the Marketing Assistant for, a division of Trader Publishing Company.


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